Hollywood Wax pricing calculator
Underpricing is the #1 mistake in the UK beauty industry. Enter your real numbers and see what you should actually charge — then check it against real Hollywood Wax prices from the UK Beauty Price Index.
How beauty pricing actually works in the UK
Most beauty professionals set prices by copying the salon down the road — and quietly lose money on every appointment. A sustainable price has three parts: products (everything you use up in one service, including the wipes and the gloves), your time (the hourly wage you decide you deserve — not what's left over), and a share of your overheads.
Overheads are the silent killer
Rent or chair fees, insurance, training, software, card fees, marketing — they exist whether you're booked or not. Divide your monthly overheads by your realistically bookable hours (not your opening hours: a self-employed nail tech doing 20 days × 6 bookable hours has 120 hours, not 160). That's your overhead cost per hour, and every service has to carry its share of it.
When does VAT become relevant?
In the UK you must register for VAT once your taxable turnover passes £90,000 in any rolling 12-month period. For most solo professionals that's far away, but if you're getting close, remember VAT comes out of your prices unless you raise them — build the 20% into your plan before you cross the line, not after. (And from your very first pound, income tax and National Insurance still apply — price with your tax bill in mind.)
Don't price for a full diary you don't have
The biggest trap: calculating with 100% occupancy. If you realistically fill 70% of your slots, your real costs per appointment are higher. Our calculator uses your actual working pattern, and the Price Index shows you what the market around you genuinely charges — so you can position yourself deliberately instead of guessing.